Social Content Strategist
Description
Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
As a Social Content Strategist at Fingerpaint, you will contribute to paid and organic social media activations, associated optimizations, reporting, community management, and audience research for a portfolio of clients in the pharmaceutical and health and wellness industry. You will work closely with media strategists to develop cohesive social content strategies that elevate how brands show up for patient, caregiver, and HCP communities on social media. Ongoing collaboration with creative, brand, analytics, and digital strategy teams will be needed to ensure social media activations are integrated into the overarching digital ecosystem. This role will require attention to detail, comfortability with reporting metrics and data, alongside confidence in providing direction on best practices for social media creative and copy.
While this role is primarily remote, candidates must reside within a commutable distance to our Cedar Knolls, NJ office to attend in-person events a few times per month for purposeful engagement.
Duties and Responsibilities
- Understands the ins and outs of managing paid and organic social media activations across key social platforms such as Meta, TikTok, Reddit, LinkedIn, and X (Twitter)
- Responsible for executing day-to-day planning, management, execution, and optimizations of paid social media campaigns including ability to lead set-up, deployment, pacing, vendor communication, and tracking of financial documents
- Experience in identifying overarching campaign goals and implementing tactical execution(s) that ladder up to these goals
- Contributes to the development of the paid social media strategy and tactical approach based on campaign goals
- Experience in conducting social listening and audience research to identify patient and HCP perspectives, barriers, and consumption habits and preferences
- Supports guidance of social media associates and their day-to-day contribution, including deadlines based on internal and client requests and ad hoc requests such as competitor audits, audience research, and generation of best practices documents
- Contributes to timely and accurate completion of client deliverables, ad-hoc requests, and social media specific POVs and their unique to social brands
- Assists with preparing reports for clients, including analysis of performance based on goals and KPIs, spend, organic performance, community growth and associated optimization recommendations
Job Requirements:
- Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment
- 2+ years of experience in paid social media strategy, including campaign management
- Experience in Meta Ads Manager required; experience in other social platform ad managers preferred
- Strong working knowledge of MS Office, particularly Excel and PowerPoint
- Ability to assess and analyze performance data to guide development of insights and optimization recommendation
- Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables
- Familiarity with managing paid social media campaigns on platform
- Knowledge of social media best practices for creative assets
- Direct experience or interest in social media content strategy, including overseeing the development of engaging, social-first content specifically for pharmaceutical clients.
- Direct experience or interest in supporting social listening initiatives, monitoring conversations and identifying emerging trends and audience sentiment.
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.